Annual Report: IndyHumane

The Humane Society of Indianapolis hired Lead the Pack to write and design their 2009-2010 Annual Report.

The report for the local non-profit serves as a statement to donors to show what the charitable organization has done with donated funds. Its main purpose is to prove that giving money to the organization is a worthwhile investment.

Download the IndyHumane 2009-2010 Annual Report PDF.

The report will mainly be distributed for online use. If you’d like a  high-resolution, print-quality version, or need advice on preparing, writing, or designing a  similar document yourself, contact us.

Stay tuned to Lead the Pack news by “Liking” us on Facebook - we’ll soon write a blog post about how to create an annual report that can help you earn more charitable contributions for your non-profit 501(c)(3). (And even if you’re a for-profit business without cute dogs and cats, we can still help you bring in more money!)

Promotional Poster: Upland Brewing Co.'s "Lions, Tigers, and Beers" Fundraiser

Lead the Pack ♥ big cats. And we ♥ local beer. So we lunged at the opportunity to create the poster for the upcoming Upland Brewing Co. fundraiser for the Exotic Feline Rescue Center.

We wish we had a chance to come up with the amazing title, too: “Lions, Tigers, and Beers.” Terrific!

Join the Exotic Feline Rescue Center, Lead the Pack, and many more great folks on Saturday, July 30 at Upland Brewing Co. in beautiful Bloomington, Indiana. It’s free, and the money raised benefits an amazing cause, so you have no excuse not to go.

Logo Redesign: BullyWag

Lead the Pack recently redesigned the logo for Georgia-based non-profit BullyWag, Inc.

BullyWag’s updated logo

BullyWag’s original logo

The Pit Bull Terrier rescue and advocacy group had an original logo, but it was in a raster graphic format that couldn’t be printed or enlarged in high resolution. BullyWag posted their need for an updated logo on creativePAW, a network of creative professionals willing to work pro bono for animal welfare causes.

Lead the Pack is devoted to sharing our talents with such causes and was eager to help. We recognize that brand recognition is important for any 501(c)(3) non-profit organization, big or small, so we reached out to BullyWag through creativePAW and were put in touch with Jaime, founder and president of BullyWag, Inc.

Jaime wanted to keep the updated BullyWag logo similar to the old. Lead the Pack suggested a fresh color palette that didn’t stray too far from the old; big, bold text; and perhaps the most unique addition: a wagging tail, fitting for the group’s name. We removed the blue shapes behind the dog and the leash in its mouth, tightened up the new lockup, and provided it in multiple formats and layouts for use in any print or digital media.

New logo in horizontal format

Old logo

Follow BullyWag on Twitter, Like BullyWag on Facebook, and see adoptable Pit Bulls and learn more on the BullyWag website.

Do you have an old logo in need of freshening up? Contact Lead the Pack today so we can help your brand get a leg up on the competition.

Print Design: Gibco Motor Express

When Gibco Motor Express needs digital and print design work, they contact Lead the Pack.

Gibco, one of the largest hauling operations in the Midwest, needed a variety of materials designed by Lead the Pack in order to better represent their fast-growing brand.

Lead the Pack created print marketing materials such as business cards, magazine ads, Christmas cards, and brochures. We also modified Gibco’s logo, previously available only as a low-resolution file. The Gibco logo can now be used for all print and digital collateral, as well as branded items given to customers and potential clients.

Click to enlarge:

New Logo Design: Sustain-a-Bull

Lead the Pack enjoyed designing the logo for Sustain-a-Bull, an organization that will provide products and resources to dog lovers that promote the adoption of Pit Bulls and all dogs, strengthen the bond between dogs and their families, and foster the well-being of dogs in America.

When many people hear “Pit Bull,” thoughts of Michael Vick and vicious bites arise. But the American Pit Bull Terrier has a history much longer - and more positive - than the media may lead you to believe (though with positive coverage in Sports Illustrated, Time, and other media outlets, that’s slowly changing.)

Sustain-a-Bull needed a visual identity that was strongly symbolic and representative of the American Pit Bull Terrier’s storied history in America. What better way to share this idea than through Old Glory itself, the American flag? Lead the Pack used the historic and official Old Glory colors, and an Americentric font was used: American Typewriter is an approachable style with a throwback to the past that fits with the Sustain-a-Bull theme. The Pit Bull’s profile features the dog’s stereotypical squared head and all-too-often cropped ears - and if you don’t mind us reaching a bit more towards American symbolism, it recalls the iconic silhouetted profiles of early presidents such as George Washington (who apparently owned hounds, not American Pit Bull Terriers - but we digress.)

Sustain-a-Bull doesn’t yet have a website, but Lead the Pack will design the website when the time comes. Stay tuned. In the meantime, learn more about the history of Pit Bulls in the United States in “The Pit Bull Placebo,” a book detailing the dog’s vilification in the media.

Like what you see? Contact Lead the Pack for a free conversation about how we can help you.